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Text Of The Award

BabyPower is today's most progressive and developmentally appropriate exercise and musical parent/child play program. BabyPower has operated successfully in Company owned centers throughout the Northeastern US for over 20 years. The program has been designed to build confidence and promote child development, communication and parent/child bonding. BabyPower introduces children to new playmates and the their most valuable playmates of all: THEIR PARENTS! That is because all BabyPower classes are parent-child interactive. So, when student achieves a breakthrough in sensory awareness, balance or language skills, the parent will actually see it happen!

The BabyPower Program is a 10-week, hour long pre-nursery school play program for children and their parents. The course is a systematically designed and consistently adhered to program customized for promoting child development, parent/child communications, play and bonding. Parents participate equally with their children during each one hour session. BabyPower graduates are more prepared to enter daycare and school programs than other children. Our graduates learn to follow direction as they develop a more outgoing personality. Graduates are more adjusted toward interacting with others, thus paving the way for the development of life long friendships and excellent learning behavioral skills.The Forever Kids Programs at Baby Power were designed to develop the second phase in a child's development. Through arts and crafts, cooking, theme classes, gym play and science experiments, fine motor skills, hand-eye coordination, and self expression are culitvated while using creativity to have FUN.

Each one hour session is divided into three different sections which include exercise, child safety and parent/child bonding. BabyPower has its own "copyrighted " library of songs, characters, tapes and merchandise.
Four Different Learning Classes:

CLASS DESCRIPTIONS - BABY POWER:
Baby Power:
(Ages 6 mo. - 2 yrs.)
45 minutes including warm-up, gym play, singing, puppetry, instruments and story time. Class activities and songs vary, depending upon the age group.
Mini-Plus:
(Ages 2 - 2 ½)
60 minutes including warm-up, show and tell, gym play, singing, puppetry, instruments, story time, and craft. Color s and shapes emphasized.
Power-Plus 1:
(Ages 2 ½ - 3)
60-75 minutes including warm-up, show and tell, gym play, singing, instruments, story time, and craft. Letters and numbers are emphasized.
Open Gym:
(6 mo. up to 5)
60 minutes. Children come to run, crawl, and tumble in the gym - no formal class structure. Instructor on-site. Discounts for siblings. 12 children max. Parents required.
CLASS DESCRIPTIONS-FOREVER KIDS:
Power-Plus 2:
(Ages 3 - 3 ½)
75 minutes including warm-up, show and tell, gym play, singing, instruments, story time, exploration, and a craft. Activities (games, exploration, craft) are centered around weekly theme.
Singing Chefs:
(Ages 3 ½ - 5)
60 minutes. Children have fun exploring the world of cooking. Gym play, singing, dancing, and instruments included. Parent-Optional.
Power Art:
(Ages 3 ½ up to 5)
45 minutes. Children will design a variety of creations to treasure a lifetime. Projects use a variety of art materials - paint, glue, clay, plaster, and many more! Gym play included. Parent-Optional.
Girl Power:
(Ages 5 - 7)
45 minutes. You Go Girl! This girlie-girl art class will design bedroom accessories, purses, friendship gifts, jewelry, and much more. Parent-Optional.
Labcoat Kids:
(Ages 5 - 7)
45-60 minutes. For those children curious about the world, enjoy exploring and learning about science. Parent-Optional.
Open Gym:
(Ages 3 up to 5)
60 minutes. Children come to run, crawl, and tumble in the gym - no formal class structure. Instructor on-site. Discounts for siblings. 12 children max. Parents required.

And…
Birthday Parties:
Birthday Parties are a "Special" source of revenues for BabyPower owners. Children can invite their friends to the best, most relaxing birthday party in town for 1 - 5 year olds. We set-up the entertainment, serve refreshments and do the clean up. And hour and a half of excitement, singing, musical instruments, puppetry and play on mini-gym equipment. The host provides the refreshments, BabyPower provides the rest.

Play Is A Very Profitable And Rewarding Business!

As the creator of this uniquely different interactive parent/child play program, we've built a business system that is tremendously successful and operates with ease. Our unique approach has created a loyal customer base that continues to grow. The proven track record of our BabyPower centers demonstrates that the formula works. Through the BabyPower classes, merchandise sales and birthday parties, there are tremendous opportunities for you to enjoy unlimited growth potential and income! The program has been so successful that we retain more than 70% of our business semester to semester.

Why You Should Own A BabyPower Franchise:
As a BabyPower Franchise owner, you will have access to time tested marketing strategies and materials which include:

  • Direct mail programs targeting parents with children under the age of 4 years old. Lists are sorted demographically by income and provided to you as part of your franchise agreement at no additional charge.
  • Professional marketing materials geared for Grand Opening, Open House, ongoing promotional programs, birthday parties, newspaper and direct mail.
  • Copyrighted music, program materials, and characters.
  • Program outlines and course materials.
  • Personalized training
  • Site selection assistance and negotiations.
  • Four BabyPower programs and continual updates.
  • An unlimited growth and income opportunity.
Excellent Benefits Of Owning A BabyPower Franchise:
  • Its Fun And Rewarding!
  • Low Franchise Fee
  • Low Start Up Costs
  • Tremendous Potential ROI
  • Flexible Days/Hours of Operation
  • Unique Program(s) and Concept
  • Proven Marketing/Operational Programs
  • Protected Territory
  • Professional Site Locator
  • National Training/Marketing Support
Opportunity Summary
As long as families continue to have children, there will be a viable market for BabyPower. If you enjoy working with young children and their families, BabyPower is an opportunity you should strongly consider. Not only is BabyPower a tremendous money making opportunity, the BabyPower program provides a valuable service to the community at an affordable price. BabyPower is a fantastic opportunity for the individual with small children or one who is looking to start their own business. As the owner of a BabyPower Franchise, you determine the number of days you work each week and the hours you work each day.

FREQUENTLY ASKED QUESTIONS

This section is designed to answer the most common questions any prospective BabyPower Franchisee may have. As you research the BabyPower business opportunity, you need to know specific information to be able to make an informed decision: Is this business for you? This is a beginning point to enable you to learn about this business.

Q. How long has BabyPower been in business?
A. BabyPower has operated successfully in several Company owned centers through the Northeastern US for the past 20 years. Linda Searles, founder of BabyPower is a graduate of Montclair University, with a B.A. in elementary an physical education and science. Since 1975, Linda has been supervising and teaching interactive play programs and is a certified nursery school director.

Q. What type of training is provided by BabyPower?
A. In addition to the mandatory initial franchise training, we offer optional regional training seminars conducted approximately twice per year, as well as Business Training and an Annual Meeting. In addition BabyPower provides a training package of video tapes.

Q. What support do your franchisees receive?
A. As the BabyPower franchiser, we offer support in all areas. Our staff of professionals will support your needs in program, operations, marketing, resale product, teacher training, personnel and more on a regional and national basis.

Q. What is the total investment in a BabyPower franchise?
A. The total investment in a BabyPower franchise is $45,000 to $50,000. This includes a $20,000 fee, all gymnastic equipment, instruments, puppets, birthday party tables and chairs, craft package and training. Everything you need to open a BabyPower location for an initial one-site territory. The only significant additional cost is the actual facility build-out (1,200-1,500 square feet), which must be leased in your name. BabyPower management will assist you with site selection and lease negotiation.

Q. Does BabyPower finance this Investment?
A. All investments are independently financed.

Q. Are there any additional costs associated with owning a BabyPower Franchise?
A. Royalties are to be as follows: 5% Royalty per month on gross sales, an additional 2% of gross sales for National Advertising and Marketing.

Q. How can I get more information?
A. For more information regarding a BabyPower franchise, contact Linda Searles @ (800) 365-4847(HUGS) or e-mail us at franchise_info@babypower.com. To begin the application process, click here.

This information is not a franchise offering. An offering is made only by prospectus.

Baby Power World Headquarters
PO Box 526
Annandale, NJ 08801
1-800-365-4847



©1997 Searles Corporation
Baby Power is a registered trademark of the Searles Corporation
All rights reserved Linda Searles
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